Thursday 11 November 2010

Graphic design: A medium for the masses...

Over a million years ago cavemen began to paint pictures of horses and bisons and the world that they saw around them. This was an early technique of visual communication.

- A fine art painting by Giotto represented the scene from the Bible when Jesus was taken to be crucified. Particular religious symbols and imagery were used to visually communicate the story if it was not that easy to understand. Such as the deciples and Jesus have halo's around their heads, the story was set out in a comic strip style to easily illustrate the story.

- Pear soap advertising, the image was initially a painting but when text was added it was unsure whether it was a piece of Graphic Design or Advertising.

Work of William Addison Dwiggins.


- Graphic Design then truly emerges from the work of Edouard Manet


- And also the Art Deco and Art Nouveau movement

Alphonse Mucha


Peter Behrens German electricity advert is a piece of work that became part of Graphic Design. The layout, imagery and typeface has all been kept simple and used in an effective way.



Savile Lumley's poster is a very traditional and conservative piece of Graphic Design.




The poster above is work of Jukius Gipkens, his work became less fine arty and more Graphic Design based.

Wassily Kandinsky is another fine artist whose work was quite abstracted, he later went on to work at the Bauhaus.



This is a political poster designed by El Lissitsky, his work was very geometric. This particular poster was designed during the Russian revolution.



This is the early design of the London underground by F H Stingemore. His design is very geographical and shows the representation of distance.




Harry Becks tube map was more a piece of design rather then actually representing true distance. He used colours so that international people could also read them easily.



Simon Patterson then turned the tube map into a piece of fine art, he replaced the names of tube stops with names of famous people, it was witty commentary.



Oskar Schlemmer designed the Bauhaus logo, he set a president for what happens in post war design.



This poster was designed by Herbert Bayer to celebrate Kandinsky's 60th birthday. The use of angular design started to emerge to try out different visuals and layouts.



These posters were designed by Herbert Matter, at this time they were pieces of very cutting edge design and he was well known for his Graphic Design. These posters have recently been used in the Swatch watch adverts.



Hans Schleger's poster above was trying to promote healthy eating, it is a very figurative design and quite conservative.



Poster by Pere Catala is visually communicating a message, no text is needed as the imagery used speaks for itself.



This poster by Abram Games was designed for the celebration of victory against facism, the war was over and there was a celebration of what it means to be British. Abram was the most influencial and cutting edge designer of this time.

Paul Rand had a very commercial nature to Graphic Design, in 1946 he was a key Graphic Designer of his time, he promoted the economic boom. His work was well known for commercialism, branding, corporate and capitalism.




Above the sainburys classic cola can and the coca cola can. People began to buy the sainburys version thinking it was the coca cola original because of the design, so it goes to show that a companys image and design can be so well known that people dont even look twice before buying it.

Ken Garland published the 'First things First Manifesto 1964'

First things First Manifesto




Peter Saville was famous for the Blue Monday, new order. Which was the best 12inch single ever made. Because of its eleborate design it was costly to produce and ended the company in debt. His work was post-modernism. In this design he devised his own typeface through the representation of colour but know one could understand it.

- Neville Brody was a key post-modernism designer who designed the covers of Compose magazine.

- David Carson saw the rise of the grunge movement, he re-wrote the rules of Graphic Design... Graphic Design for Graphic Design sake. He questioned if communication and legibility were the same thing.

Peter Blake was a pop artist during the Band Aid movement.



There was a backlash from the poster by Peter Blake by the political anarchists, Chumbawamba. People questioned whether this was good or bad Graphic Design or was it invented in forms of message.






The first image above is a record cover for the Coups, it was designed before the terrible attack on the twin towers, 9/11. The image was withdrawn for obvious reasons.



Jonathon Barnbrooke created his own symbolised typeface on what he thought of the olympics, raising awareness of the true story behind the event.

Oliviero united colours of Beniton adverts.
















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