Saturday 20 November 2010

Modernist Graphic Design...

What is Modernism?

Modernism was an art movement around the late 19th century to the early 20th century. It was a movement that had modern thought and disliked traditional styles of art and decorative art like Art Nouveau. Their work became more about the media used rather than what it was being used for and they   were about form following function.



 This piece of contemporary Graphic Design has some modernstic styles within it, such as the simple typography with the primary colours, it has been kept simple and to the point and its not trying to be more than what it is. Much like the rule of modernism with form following function.


The directional lines and geometric shapes on this piece of Design showed similar representations of Modernism, they began to incorporate simple shapes in their design in order to make it easily understandable.


The ways in which the typograghy has made up some of the image and the ways in which the buildings have been portrayed are similar to Paul Citreon's ' The Metropolis', which was a photo montage of buildings in the time of Modernism.

Again i chose this piece because i felt that the simplistic design and shapes were relevant to the focal points and aims of the Modernist society. Also with the red and white colour it reminded me of the Russian Revolution with Communism being represented through red and Capitalism being represented through white. The majority of this poster is red which could symbolise an overtake of Communism and Modernism. There is a timeless modern aesthetic within this piece of anti ornament.


I chose this piece of Graphic Design because of the geometric shapes and how they have been used to create a visually interesting compositon that reflects on experimentations through Modernism.

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